The Big Brand Theory Whitebook

Digital insights from industy leaders.

Hear from senior marketers at Kodak, T-Mobile, Microsoft, Procter & Gamble, Yelp, and Bridge Worldwide and their perspectives on:

• The Online Universe is ever-expanding; where is it going next?

• What are the biggest obstacles for companies looking to unlock the digital opportunities this year, and how to overcome them?

• How will "digital" impact their marketing this year and what metrics are tracked to make sure it is working?

• What other brands are at the forefront of digital marketing and what are they doing right?

• And more...

"When we set our plans, 90% of what we do will accomplish our goals. The other 10% we set aside to try new things." - Kirstin Ward, Microsoft

"You must innovate and innovation is risky business. You have to be willing and able to envision completely new and better ways of utilizing technology to cut through the clutter and create connections." - Marc Connor, Bridge Worldwide